TikTok is introducing a updated setting that enables them to lessen the quantity of AI-made media appearing in their timelines. This initiative comes as the platform announced that it now features over 1 bn AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a widespread release. This advancement comes amid a surge in AI-generated material, driven by emerging content generation software.
AI Proliferation Online
Recent reports that almost 10% of the fastest-growing video streams on a popular video site primarily display AI-generated videos. A significant portion of this material is considered “AI slop”, a term for substandard, mass-produced content that is often nonsensical or dreamlike.
Our research shows that many people like content made with AI tools, ranging from digital art to science explainers, and we want to provide users the option to see more or less of that, based on their own preferences,” stated a platform representative.
Volume and Proportions
The platform shared that there are presently over a billion videos on its app tagged as made with AI. Collectively, over 100 million pieces of content are submitted to the service each day, making AI-generated material a limited portion of its total content library.
How to Adjust Settings
Members will be capable of limit or boost the volume of AI-generated videos they watch by accessing the content preference feature in the app and choosing “AI-generated content”. Additional categories that currently be controlled under the setting include news, fashion, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines require creators to identify convincing AI-made content, and it bans dangerous fake videos of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its terms of service.
Additionally, the platform will henceforth attach an AI-generated tag to content made using its own AI tools, or flagged by an collaborative effort for identifying AI-generated material. This action is aimed to deter users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The company is also launching a $2m educational fund for professionals and institutions to develop learning resources about using AI responsibly. This project will assist non-profit groups specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its content review process, amid discussion over plans to cut jobs for numerous content moderators in the UK. TikTok is set to eliminate hundreds of positions in its trust and safety team in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but automated tools can protect employees by eliminating the most graphic content before it has to be seen by humans. The company stated a significant reduction in disturbing and violent content seen by safety staff over the past year due to intervention by its automated systems.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
